If your site is not already utilizing these strategies to reach patients, they should help you see a sizable jump in responsiveness. However, the big lesson here is to connect with patients on their schedule and build trust with them to remove any anxiety about potentially joining a research study.
Remember that most people do not first consider a research study as a viable option for their health, so they are most likely not answering or responding because there is some implicit mistrust of the process. Go the extra mile to accommodate the patient’s schedule, show them how a research study can help them, and – above all – treat them the way you would like to be treated when you are considering trying something new for the first time.
By reaching out to them over their preferred platform, following up consistently, and doing so on their schedule, you should see a significant jump in your contact rates and, ultimatley, the number of patients enrolled in your study.