There are many things that make Craigslist a fantastic platform, first and foremost: it’s inexpensive. For a low price, you can post your study and if you even get one patient from that listing, you’ll look like a marketing genius.
The other, more intangible pieces of Craigslists benefits come from the types of users and the UX (user experience) one has when using the platform.
Location: Since Craigslist operates on a county-by-county basis, the people who navigate to your listing are most likely in or around your area – yay!
Duration: All posts on Craiglist operate the same way as a Facebook newsfeed, if no one posts, then the most recent listing sits right there at the top no matter how much time has passed. This is a great feature compared to other platforms like Facebook Ads, TV, or Radio where you pay for a certain position and, once that elapses, no one can rewind to find your post.
Motivated Patients: The last benefit we’ll mention is the fact that to access your post a patient most likely typed in a search term. If a patient is searching specifically for an indication or medical research in general, that is usually a good indicator that the subject is motivated to join a trial and will most likely be trustworthy (we know this isn’t always the case and will discuss the opposite sides of this below).