What types of people are on Facebook, you ask? While social media is typically thought of as a young-person’s arena, a significant amount of users are now over the age of 50. If fact, according to a recent study, while 82% of people from 18-29 are on Facebook, 79% between 30-49 and 64% of people between 50-64 are joining the fun.
Additionally, across income, ethnicity, education, and other factors, there is a sub-10% difference between ‘types’ of users (i.e. those making over $75,000/year vs those making less than $30,000/year ; people living in urban vs rural areas, etc.).