Who doesn’t like the chance to win something? Whether you’ve established an engaged audience or are still building your page, a contest is a great way to offer something to your users and grab the attention of people who might not know about you. The prize should be something either relevant to your page and something that lots of people in your target audience would want. For
instance, if you want to attract women aged 40-65, giving away a free bowling ball is probably going to flop. Use your common sense when holding contests and put yourself in the shoes of your audience. Also, don’t think that just holding a contest will be enough. Make sure you spend a lot of time promoting through hashtags, cross page promotion, emailing, and whatever other tools you have at your disposal.
BONUS TIP: With everything in social media, consistency is key. Like cultivating a skill or a houseplant, social pages need attention and care. If you follow these five tips regularly, your social pages will grow and thrive!